The things small businesses, non-profit organizations and personal accounts have is they have to start out small and work their way up. They won’t automatically have a fan base that will interact and help them get a bigger audience. They have to start out small and build their fan base from the ground up.
Small businesses starting out have to be active. They have to be communicating in their comments section. That is businesses starting out build a customer base. Non-profit organizations put out ads that will tap into people’s emotions in hopes that they will want to volunteer. People using it for their personal use that are trying to acquire followers should try to find something unique that will catch peoples attentions.
One thing I want to share with my friends would be that if they want to build followers then they need to distinguish themselves from other people. Posting multiple times a day won’t increase their followers. It can just become bothersome to the individuals following them.