The first buyer persona for my company Cabrini Baseball is Joe Smith. Joe is a high school senior who is looking to be recruited to play baseball in college. He is eighteen years old. He is looking for a school that is both academically and athletically challenging. He is a motivated kid and wants to play baseball in college. Cabrini baseball has a lot to offer for joe. They have great academics and he would be able to play baseball too. The baseball team will help make sure he gets adjusted to college life, and make sure he keeps up with his academics. The Cabrini baseball account will show what life is like as a student and keep him up to date on how the team is doing. This will help him make a decision on the school because he can see what a day in the life of a Cabrini baseball player is like. Joe can also get in touch with the coaches this way, and order apparel. Joe can also see the schedule of the teams that they play, and if there are any upcoming recruiting camps he may want to go to.
The second buyer persona is a parent who is looking at colleges for their students. This parent has a child in high school around junior year. The parent and child are beginning to look at schools for the child. They want to play baseball in college, and the parent wants to check out the program and learn about the school. The Cabrini baseball account is a great way for this parent to look into the program. The account can show the parent what their child would be doing on a daily basis and how much work is involved. This can help the parent talk to their child about the commitment the team needs to have and how much of their time would be invested into this. The parent can browse the account and find information about the coaches as well.
Billy Swanstrom-Clothing Industry 